Game Distribution
Introducing a new insight of the game industry, a comprehensive analysis from data exploration to insights.
Overview
GameCo is a new gaming company, that wants to decide how to best use its marketing budget and plan its development projects. To help make these decisions, they will look at past market trends and see if sales in different areas have stayed the same over time.
Goals & Objective
Assess Sales Trends: Analyze sales trends over time to determine their stability, validating or refuting GameCo's current hypothesis.
Evaluate Regional Sales Performance: Examine regional sales data for 2016.
Provide Recommendations: Offer informed recommendations for the 2017 marketing budget based on the analysis.
Key Questions
Are certain types of games more popular than others?
How have game sales figures varied between geographic regions over time?
Have sales remained consistent across different geographical regions over time?
Which genres of games are most popular?
Which platforms are leading in sales?
Tools
Microsoft Excel & Microsoft PowerPoint
Japan and North America's market shares have declined over time, while Europe's market share has gradually increased. Although North America and Japan might appear to be the natural target markets, we need more visibility before making any definitive decisions.
After peaking in 2008 and plummeting, Europe's total sales reached 26.76 million units by the end of 2016, the highest among all regions. This presents GameCo with an opportunity to boost sales volume globally for our upcoming 2017 distribution.
Japan and North America's market shares have declined over time, while Europe's market share has gradually increased. Although North America and Japan might appear to be the natural target markets, we need more visibility before making any definitive decisions.
After peaking in 2008 and plummeting, Europe's total sales reached 26.76 million units by the end of 2016, the highest among all regions. This presents GameCo with an opportunity to boost sales volume globally for our upcoming 2017 distribution.
Europe having been more consistent, and guaranteeing a base of 27% towards the total game distribution needs target marketing.
Role-Playing games has the highest sales volume of the genres sold to Japan. Shooter games have the highest in total sales volume.
Japan can is a target market for portable games, as well as Sony games generally. North America had higher market shares in Sony and Microsoft platforms, while Europe had a higher market with stationary Sony games.
Europe having been more consistent, and guaranteeing a base of 27% towards the total game distribution needs target marketing.
Role-Playing games has the highest sales volume of the genres sold to Japan. Shooter games have the highest in total sales volume.
North America and Europe both had more sales volume with Sports, Action, and Shooter games. Japan had more sales with Action, Role-Playing, and other genres that had unique characteristics.
North America and Europe both had more sales volume with Sports, Action, and Shooter games. Japan had more sales with Action, Role-Playing, and other genres that had unique characteristics.
Japan can is a target market for portable games, as well as Sony games generally. North America had higher market shares in Sony and Microsoft platforms, while Europe had a higher market with stationary Sony games.
Conclusion
Focusing advertising efforts on games in the action and role-playing genres could be a highly profitable decision.
Advertising to fans of North American sports, action, and shooter games seems like a natural fit for the region.
Sports, action, and shooter games remain popular genres in Europe.
